You could spend your entire day running from specialty story to specialty store gathering up all of the accoutrement that fuel your natural, organic lifestyle.  Or, you could go to Amaranth Whole Foods Market.

At Amaranth everything is certified organic and it’s a no-go zone for genetically modified foods. The organic and free-range meats are from local producers – including their mouth-watering, fresh beef. 

Amaranth is a Celiac’s dream - they have a whole section of products specifically made to address the issue. Those with allergies to dairy, corn, yeast, and more will also find products are clearly labeled so there’s no guesswork.

This large, bright shop is a hub for the all around health-conscious. The body care products are chemical-free. Deodorants are aluminum-free. Supplements are chosen by certified and extremely knowledgeable staff members who are eager to help. Environmentally friendly gifts and health-related books are also available. 

Amaranth has been a staple in Calgary since 1994 when local entrepreneur, Ken Klatt, dreamt of starting a socially and environmentally responsible grocery store.   

They still take that initial vision seriously. Wind power is purchased for electrical uses, they import Fair Trade products, ‘No Idling’ signs are posted in the parking lot, they use only natural cleaning products in the store, and they even buy carbon offsets when their staff travels out of Alberta. 

And, let’s not forget that shopping at Amaranth also saves you from all that running around.