Nature, meet Nurtured.

What began as a successful online business, Nurtured expanded to open its first retail location in 2009. Their quaint storefront on Robie Street is a one-stop shop for parents looking for safe, natural and environmentally sustainable products for their families.

The store carries a wide range of products - all PVC free - to make the parenting journey more sustainable. Nurtured sells quality eco-friendly items, from pregnancy to postpartum, and teething to potty learning. They also carry safe, high quality skin care lines like Little Twig and Gaia Natural.

Nurtured understands the new roles that come with stepping into parenthood. The business is built on the motivation to educate new parents and parents-to-be around the care of their children and the environment.

They offer a variety of popular health- and wellness-related workshops lead by professionals who address key issues, such as breastfeeding, sleeping, baby-led weaning and preparing your dog for baby. Parents can also go online or head in-store to learn the ins and outs of cloth diapering and babywearing.

Nature versus nurture? Here, nature and Nurtured work hand-in-hand.