Hipsters of the world, take note: Hip Baby is reclaiming the word “hip” and turning it into a powerful force for super baby awesomeness.

You've been warned...

Hip Baby in Kitsilano is more than just a cute name — it's the go-to destination for parents looking for cool, well-made, responsible children’s toys, clothing, and furniture.

Recently bought and rebranded by the founders of Fig Organic Clothing, Hip Baby has moved away from its high-end status-symbol reputation and embraced more of a West Coast philosophy: exciting, responsible products at responsible prices.

You'll also find a ton of eco-friendly choices for playtime, bath time, mealtime, and bedtime.  So if you don't want to expose your baby to a bunch of phthalate-leaching plastic junk, Hip Baby is the place for you.

Hip Baby knows that it takes a village to raise a child, and embraces the idea of creating community. With plenty of room for strollers, as well as a nursing chair, change table, and a community billboard with local information and events for families, it’s the very definition of family-friendly.  They also hold monthly workshops on cloth diapering, healthy food introduction, babysitting meet and greets, and other things parents need to know.

Hip hip hooray, baby!