We don’t know about you, but a close second to shopping for shoes are sunglasses.
We’ve long loved TOMS on our feet. Now we can wear TOMS on our faces with the launch of TOMS eyewear. We’ll be rocking the One for OneTM movement from head-to-toe.
Known for their ground breaking One for One approach to charity, TOMS was imagined during an inspirational trip to Argentina. It was 2006 when founder Blake Mycoskie noticed the children he met didn’t have shoes. This sparked an idea. He started TOMS shoe company with the premise of donating one pair for every pair bought.
Charity wasn’t an afterthought for this company, it was the foundation.
Not too long ago, somewhere in a developing nation, a child was fitted with the one millionth pair of donated shoes. You’d think this would give TOMS a good reason to kick back and put their feet up. But they already had their sights on the next step.
Following that milestone, they promptly launched a line of sunglasses. In keeping with their One for One approach they donate a pair of shades for every pair sold. We know what you’re thinking – why do kids in developing nations need stylish shades? Good thing TOMS is smart. While you’ll be turning heads in your blue and white branded sunnies they’ll be fitting a child with corrective eye glasses.
The program began with kids in Nepal, Tibet and Cambodia but the company soon realized they were being short sighted. Seeing the problems right under their noses, they also started to donate glasses to American kids in need.
With shoes on their feet and corrected sight, kids around the world can walk to school safely and see the chalk board when they get there.
Looks like their future’s so bright, we’ll have to wear shades.
Shop online using their ‘virtual try-on’ tool to get the perfect fit for your face.
Need more inspiration? Blake Mycoskie, founder of TOMS shares what motivated them to develop the TOMS Eyewear line.
